Case Studies
Three problems, three different tools to solve them, from a 150-page design system to a shopping page built for Amazon's biggest advertisers. Each one breaks down the problem, the process, and what it actually moved.
Design systems · Figma · Claude Code
Qore: Building an AI-Native Design System From Scratch
How I used Claude Code to fold 150+ inconsistent web pages into one design system AI could read and build with — before that was a documented practice anywhere.
Product tooling · Claude · JS/HTML
AI-Based Carousel Builder
How I turned an 11-day design bottleneck into a 1-hour, no-design-skills-needed workflow.
Responsive design · Amazon Advertising · UX/UI
Sony PS4 Amazon Shopping Page
Designing a responsive landing page for the UK launch of the PS4 Pro, leveraging Amazon advertising during Game Day.